Making a complex hospitality offer simple.

Simply Ginger is a hospitality operations consultancy, brought in when businesses need experienced support to launch, improve performance or solve problems quickly.

The business had an established reputation and a broad range of expertise. Our role was to make that offer easier to understand; defining a clearer position for Simply Ginger and creating a website that communicated it with confidence.

We began by looking at the moments when clients actually turn to the business. A new venue might need experienced leadership in the run-up to opening. An established operation might not be performing as it should. A team might need additional support, or a business might simply need someone capable to step in when the pressure is on.

That became the foundation for the positioning: “When the pressure’s on, we make hospitality work.”

Rather than trying to communicate every possible consultancy service, we built the brand around the role Simply Ginger plays for its clients: experienced hospitality people who can come into a business, understand what is happening and help make it work better.

From there, we developed the messaging and tone of voice, bringing greater clarity to the services while retaining the direct, practical personality of the people behind the business.

We then translated the positioning into a new Squarespace website, and client services presentation considering the structure, copy, imagery and overall experience together. The aim was to make a relatively complex B2B offer feel immediately understandable, while giving Simply Ginger a digital presence that reflected the calibre of the work.

The result is a much clearer expression of the business; what Simply Ginger does, when you might need them and, most importantly, why you would bring them in.