Projects
Client
Members Club, St Moritz
Concept and brand strategy for a new members club in the heart of St. Moritz.
Originally founded as a discreet retreat for an international circle of members, the project marked a new chapter, evolving the club into a more contemporary, culturally-led destination while preserving its sense of heritage and belonging.
The approach focused on defining a clear point of view: one that balanced a sense of adventure and alpine escape with a sharper, more modern sensibility, shaping everything from atmosphere and programming through to the overall member experience.
Delivered in collaboration with a wider consultancy team, the result was a consolidated and researched concept, a full brand and interior design direction.
Client
The Duke of Cumberland’s Head, Oxfordshire
Brand and creative direction for the relaunch of a countryside pub and guesthouse.
The concept centred on giving the pub a clear voice; rooted in its setting, but with a sharper edge. Drawing on the character of “The Duke” himself, the brand leans into humour, and a sense of personality that runs through every touchpoint.
Delivered across brand identity, website, F&B collateral, and marketing strategy, alongside early-stage social and the design of the bedrooms, creating a cohesive experience that feels both grounded and full of life.
The result is a pub that doesn’t just look the part, but speaks with a voice that’s distinct, and memorable.
Client
Robin Birley Holdings, London & New York
Project leadership across a critical pre-launch window and concurrent multi-site development.
Led delivery at a pivotal stage; finalising Maxime’s ahead of launch while simultaneously driving the development of Birley Bakery (New York) and The Carrington (Mayfair).
Operated as the central point between founder, senior stakeholders, and project teams, maintaining alignment and momentum within a high-pressure, time-critical environment.
Directed design and development across projects, ensuring clarity, consistency, and pace without compromising on quality.
Client
Mosimann’s, London
Membership strategy and relaunch for one of London’s most iconic private dining clubs.
With a legacy rooted in exceptional cuisine and a long-standing international membership, Mosimann’s represents a rare combination of heritage, intimacy and enduring relevance. As the club enters a new chapter, alongside a wider refurbishment and redevelopment programme, there is a clear opportunity to evolve the membership offering for a more contemporary audience.
Our work focuses on redefining the membership strategy, clarifying the proposition, strengthening the narrative and ensuring alignment with the club’s future direction.
Delivered in close collaboration with the client team, the aim is to support a thoughtful relaunch that both honours the club’s history and positions it for its next phase.