Projects
Client
Members Club, St Moritz
Concept and brand strategy for a new members club in the heart of St. Moritz.
Originally founded as a discreet retreat for an international circle of members, the project marked a new chapter, evolving the club into a more contemporary, culturally-led destination while preserving its sense of heritage and belonging.
The approach focused on defining a clear point of view: one that balanced a sense of adventure and alpine escape with a sharper, more modern sensibility, shaping everything from atmosphere and programming through to the overall member experience.
Delivered in collaboration with a wider consultancy team, the result was a consolidated and researched concept, a full brand and interior design direction.
Client
The Duke of Cumberland’s Head, Oxfordshire
Brand and creative direction for the relaunch of a countryside pub and guesthouse.
The concept centred on giving the pub a clear voice; rooted in its setting, but with a sharper edge. Drawing on the character of “The Duke” himself, the brand leans into humour, and a sense of personality that runs through every touchpoint.
Delivered across brand identity, website, F&B collateral, and marketing strategy, alongside early-stage social and the design of the bedrooms, creating a cohesive experience that feels both grounded and full of life.
The result is a pub that doesn’t just look the part, but speaks with a voice that’s distinct, and memorable.